Privacy Policy

General Information

This Privacy Policy describes how our clothing and footwear store, as the Data Controller, collects, uses, and protects your personal information when you interact with our website, make purchases, register for an account, or contact our customer service. We are committed to transparency and to handling your data in accordance with applicable privacy laws. This document explains the legal basis for each processing activity, whether providing your data is mandatory or optional, and the consequences of not providing it. Where necessary, we have specified if a particular processing activity is not performed.

If you provide personal information about third parties (such as family members receiving gifts), you represent that you have obtained their consent and will indemnify us from any liability arising from their lack of consent.

Registration on the Website

When you register on our website, we collect information such as your name, email address, and password. This allows you to access your personal account, view your order history, save multiple shipping addresses, manage your preferences for sizes and styles, and enjoy a faster checkout experience. The legal basis for this processing is the performance of pre-contractual measures taken at your request. Providing your data is optional; however, if you choose not to provide the required information, you will not be able to register and access these features.

Purchases on the Website

Your personal information is processed to enable you to make purchases of clothing, footwear, and accessories. When you place an online order, we collect your name, billing address, shipping address, email address, phone number, and payment details. This data is used to complete the purchase contract, process your payment securely, arrange shipping through our carriers, provide order confirmations and invoices, and comply with tax obligations. The legal basis for this processing is the performance of the contract with you and compliance with legal obligations.

Soft-Spam Communications

Under applicable law, we may use your email address provided during a purchase to send you direct offers of products similar to those you have purchased. This means we may send you information about new clothing collections, footwear launches, and seasonal sales that are related to your previous purchases. You have the right to object to this processing at any time by clicking the unsubscribe link in any email or contacting us. The legal basis for this processing is our legitimate interest in marketing similar products to our customers, which is balanced with your right to object.

Order Reminders and Follow-Up

We may send emails to remind you to complete a purchase if you have added items to your cart but not completed the checkout process. We also process your data to send you order confirmations, shipping updates, tracking information, and delivery notifications via email and SMS. The legal basis for this processing is our legitimate interest in facilitating your shopping experience and ensuring you receive important order-related information.

Customer Support and Ticket Management

When you contact us with questions, concerns, or issues regarding your orders, products, or returns, we process your name, email address, and inquiry details to respond. We also manage customer support tickets to track and resolve your issues. The legal basis for this processing is our legitimate interest in providing customer service and responding to your requests. Your data will be retained for this purpose until the ticket is resolved and for a reasonable period thereafter.

General Marketing

With your explicit consent, we may process your personal information to send you advertising materials, newsletters, and promotional offers about our products or those of third-party partners. This includes updates on new arrivals, exclusive sales, and special events. The legal basis for this processing is your consent. Providing your data for this purpose is entirely optional. If you do not consent, you will not receive these promotional communications.

Profiling

With your explicit consent, we may process your personal information for profiling purposes. This involves analyzing your consumption choices, including the type and frequency of purchases you make, as well as your browsing behavior on our site. This allows us to understand your preferences and send you personalized recommendations and advertising materials about products that are specifically relevant to your interests, such as items in your favorite colors, sizes, or styles. The legal basis for this processing is your consent. Providing your data for this purpose is optional. Without your consent, we will not build a commercial profile or send you personalized offers.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, personalize content, and analyze site traffic.

What Are Cookies?

A cookie is a small text file that a website sends to your device when you visit. It is stored on your device and then transmitted back to the website on subsequent visits. Cookies help websites remember your actions and preferences over time, making your experience more efficient and personalized.

Classification of Cookies

Cookies are distinguished based on:

  • The entity that installs them: First-party cookies are set directly by our website. Third-party cookies are set by external entities, such as advertising networks, social media platforms, and analytics providers.

  • The purpose of each cookie: Technical cookies enable better navigation by remembering user choices, such as language preferences or items in your shopping cart. Profiling cookies allow monitoring of user navigation to send targeted advertising or offer services aligned with your preferences.

Only profiling cookies require your prior consent to be used. We are responsible only for the first-party cookies installed on our site.

First-Party Technical Cookies

Our site uses the following first-party technical cookies:

  • Session Cookies: These temporary cookies are deleted when you close your browser. They maintain your login status and session data during your visit.

  • Shopping Cart Cookies: These cookies remember the items you have added to your cart, allowing you to continue shopping without losing your selections.

  • Preference Cookies: These cookies store your language, currency, and region settings for a personalized experience.

  • Security Cookies: These cookies help protect against fraudulent activity and unauthorized access.

Third-Party Profiling Cookies

Third-party profiling cookies are managed by external partners and are used for advertising and analytics purposes. These cookies may track your browsing activity across different websites to build a profile of your interests and deliver targeted advertisements. We use services such as Google Analytics, Facebook Pixel, and other advertising partners.

Managing Cookies

You can enable or disable cookies through your browser settings. Below are instructions for managing cookies in popular browsers:

  • Google Chrome: Click the menu (three dots) > Settings > Privacy and Security > Cookies and other site data.

  • Mozilla Firefox: Click the menu (three lines) > Options > Privacy & Security > Cookies and Site Data.

  • Microsoft Edge: Click the menu (three dots) > Settings > Cookies and site permissions > Cookies and data stored.

  • Apple Safari: Click Safari > Preferences > Privacy > Cookies and website data.

Please note that disabling essential cookies may affect the functionality of our website, including the shopping cart and checkout process.